3 Ways to Make Cannabis Customers Fall In Love With Your Business
Cultivating great customer relationships should be a key focus in your business. Strong customer relationships is the foundation for cannabis business growth. Now is the time for you to stand out from the competition, build a strong brand, and attract a loyal customer base.
According to a study conducted by Bain and Co., repeat customers spend 67 percent more than new customers. Wow. Imagine how that could impact your bottom line. Do you want to know the secret to make cannabis customers fall in love with your business?
Here are three tips to help you create great customer relationships and keep your customers coming back again and again:
1. Know your customers.
Pay attention to your customers. Who are they? What do they buy? How often do they shop? What do they like?
It’s best to survey your customers AND use data collected by your cannabis POS system to discover more about their shopping trends. Once you know this information, you should absolutely cater to their needs and wants. (To learn more about how to use data to enhance your marketing strategy, watch a recording of our FREE webinar, Insight: Marketing with the Power of Data -- http://info.mjfreeway.com/insight)
2. Communicate Consistently.
Create a plan to communicate with your customers on a regular basis. For some companies this may be once a week. For other companies, this may work better biweekly. You’ll need to experiment to find your sweet spot.
What should you say? Be helpful. Serve. Send a coupon, provide valuable insights, or share important news.
Whatever you decide to do, don’t put this one off. No relationship can survive without effective, consistent communication. If you want your customers to be loyal to you, start by being loyal to them with regular communication.
3. Reward loyalty.
Your best customers need to know how special they are to your business. Reward programs are a great way for cannabis customers to earn extra benefits for patronizing your business.
Also, consider a referral program. These programs encourage your best customers to bring in more customers. Referrals can be a powerful way to grow your business.
Do you need help collecting customer data? MJ Platform is a data machine unlike anything else in the industry. To learn more about this ground breaking solution for cannabis businesses, click here.